Position Details: Marketing Lead

Description:

At Piqual, we're revolutionizing the B2B lead generation space with our innovative AI-powered solutions. As a rapidly growing B2B SaaS company, we're dedicated to helping businesses thrive in today's competitive landscape. Backed by an experienced leadership team at Nuivio Ventures, we're on a mission to redefine the B2B lead gen landscape. 

About the Role: 

We're seeking a dynamic and results-driven Marketing Lead to join our team. Working closely with the Co-founder, this role will be pivotal in shaping and executing our marketing strategies for our AI Products. The Marketing Lead will work closely with the Sales Team, Marketing Team, and VC partners to drive all marketing initiatives at Piqual. 

Roles & Responsibilities: 

• Own and manage both Field Marketing & Digital Marketing initiatives for AI Products, ensuring alignment with overall business objectives. 
• Develop and execute comprehensive marketing plans to drive brand awareness, lead generation, and customer acquisition. 
• Collaborate with the Sales Team to develop marketing collaterals and campaigns that support sales efforts and drive revenue growth. 
• Develop and implement digital marketing strategies, including SEO, SEM, email marketing, social media, PR, webinars, analyst relations and content marketing. 
• Analyze marketing metrics and KPIs to track performance, optimize campaigns, and drive continuous improvement. 
• Lead, mentor, and manage the marketing team, fostering a culture of creativity, collaboration and innovation. 
• Build and maintain strong relationships with key stakeholders, including VC partners, industry influencers, and strategic partners. 

Must-Have Skillsets: 

• Proven experience in a mid-senior marketing role within a B2B SaaS environment. 
• Demonstrated success in driving marketing-driven lead generation initiatives. 
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights. 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. 
• Experience managing and mentoring a team of marketers, fostering professional growth and development. 
• Ability to thrive in a fast-paced, dynamic startup environment, with a passion for innovation and continuous improvement. 

Join us at Piqual and be part of a forward-thinking team that's shaping the future of marketing in the digital age. If you're ready to make an impact and drive growth, we want to hear from you! 

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